About us

PURA History

The PURA brand was established in 1935 when German farmer Albert Siebel purchased a dairy in Preston, Victoria and named it PURA Dairy.

From a one-cart dairy delivering to only a few streets, PURA grew to become the best known milk brand in Victoria. By 1964, the PURA Dairy was supplying 32% of Melbourne's milk.

In 1991, PURA Dairy combined with other food related brands to form National Foods Limited.

Since 1991 the PURA brand has grown with the launch of the following brands:

1981

PURA Skimmer was launched as Farmers Union Skimmer; PURA's skim milk brand

1983

PURA HiLo was launched as Masters HiLo, a high calcium & protein milk

1991

PURA Light Start; PURA’s light milk brand

1994

PURA Cafe was launched as 'Lots O Froth' in SA, becoming PURA Cafe in 2001

1998

PURA Tone was launched; PURA's fat free milk

1998

PURA Gold was launched in NSW

2002

PURA Boost was launched in WA

2006

PURA HeartActive™  was launched

2007

PURA Kids was launched; PURA's kids milk brand

2010

PURA New was launched; PURA's low fat milk