About us

PURA History

The PURA brand was established in 1935 when German farmer Albert Siebel purchased a dairy in Preston, Victoria and named it PURA Dairy.

From a one-cart dairy delivering to only a few streets, PURA grew to become the best known milk brand in Victoria. By 1964, the PURA Dairy was supplying 32% of Melbourne's milk.

In 1991, PURA Dairy combined with other food related brands to form National Foods Limited.

Since 1991 the PURA brand has grown with the launch of the following brands:

1981
PURA Skimmer was launched as Farmers Union Skimmer; PURA's skim milk brand
1983
PURA HiLo was launched as Masters HiLo, a high calcium & protein milk
1991
PURA Light Start; PURA’s light milk brand
1994
PURA Cafe was launched as 'Lots O Froth' in SA, becoming PURA Cafe in 2001
1998
PURA Tone was launched; PURA's fat free milk
1998
PURA Gold was launched in NSW
2002
PURA Boost was launched in WA
2006
PURA HeartActive™  was launched
2007
PURA Kids was launched; PURA's kids milk brand
2010
PURA New was launched; PURA's low fat milk

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Consumer Enquiry Centre PO Box 6089
Melbourne, VIC 3004
Australia

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