What is protein?
Protein is an important nutrient needed for the growth and repair of cells. Proteins are found in both animal and plant foods.
What is beta casein?
On average, milk contains about 3.5% protein, which is made up of casein protein (80%) and whey protein (20%). Beta casein contributes to the casein protein. A1 and A2 are two common forms of beta casein found in cow’s milk, including PURA milk.
What is A2 beta casein?
A2 is one of the forms of beta casein naturally found in cow’s milk. The % of A2 protein in milk can vary significantly amongst different breeds of cows.
Why A1 & A2 Protein?
In response to consumer interest about the type of proteins present in their milk, PURA is simply providing consumers with transparent and verified information on the A1 and A2 protein composition of PURA milk.
What are the benefits of A1 & A2 protein?
Dairy Australia and the Dieticians Association of Australia recommend both A1 and A2 protein as high quality natural sources of protein. PURA wants Australians to know that all milk is healthy and full of nutrition. They are taking away the noise and confusion, and replacing it with transparent, verified information on the natural protein content of PURA milk.
Exactly how much A1 and A2 protein is in Pura milk?
PURA milk naturally contains A2 protein as well as A1 protein. And of these proteins, our tests to date confirm that 50-70% is A2 protein. The Milk Nutritional Information Panel for each product provides additional information regarding the A1 and A2 protein content.
What sort of testing have you undertaken?
We’ve made a significant investment in a specialised testing method to verify the natural composition of A1 and A2 beta casein protein in our milk. The details of this methodology are commercial in confidence.
If I have lactose intolerance can I drink PURA milk naturally containing A1 & A2 protein?
PURA milk has not changed. It still contains levels of lactose in line with that of standard milk and isn’t suitable for people with clinically diagnosed lactose intolerance.
Do all PURA products have A1 & A2 protein?
PURA Original, Skimmer, Light Start and Tone products will include verified information on the A1 and A2 protein composition of PURA milk. We have not tested HeartActive, Shape and Kids products specifically so we cannot confirm the amounts of A1 and A2 protein in these products, but most milks typically contain a range of proteins including both A1 and A2 protein.
Does PURA milk naturally containing A1 & A2 protein have the same calcium as regular milk?
Yes.
Does PURA milk taste different?
No. There is no change in the composition of PURA milk, which remains pure and natural and therefore great tasting.
What states is Pura made in?
Pura Milk is proudly bottled in Chelsea Victoria, Salisbury SA and Lenah Valley Tasmania.