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Pura HeartActive™ - Lower Your Cholesterol the Easy Way

Pura HeartActive™

What is Pura HeartActive™?

Pura HeartActive™ milk has been specifically designed to contain plant sterols, which can help lower your cholesterol - great news for your heart. In fact, research shows that consuming plant sterols every day in low fat milk can lower LDL cholesterol by up to 15%, in just three weeks¹.

How do I get the benefits of Pura HeartActive™?

Low in fat and full of calcium, Pura HeartActive™ makes it easy to get the cholesterol lowering benefits you are after, without compromising on nutrition or taste. For the best results, enjoy 2-3 serves each day*.

1 serve = 250ml Pura HeartActive™

Each serve of Pura HeartActive™ contains 0.8g of plant sterols. Simply enjoy Pura HeartActive™ on cereal, in a delicious fruit smoothie, in cooking, or as a great snack any time of the day.

Why invest in your health?

We all want to live life to the fullest. And, taking care of ourselves has never been more important. Unfortunately, as we get older, our risk of health problems increases². The good news is you can take action to help keep yourself healthy. Watching the cholesterol level in your blood is an important part of this because too much cholesterol can build up in your arteries and have a negative effect on your heart.

Tell me about Cholesterol

Cholesterol is a type of fat which is essential in the body. However, the problem arises when there is too much cholesterol in the blood. The two main types of blood cholesterol you should monitor are:

1. Low density lipoprotein (LDL) cholesterol - which can have a negative effect on the heart. Foods high in saturated fat, such as fatty meats and pastries, can raise LDL cholesterol.
2. High density lipoprotein (HDL) cholesterol - which can have a protective effect on the heart³.

Your doctor can advise on your blood cholesterol levels. Aim for more 'HDL' cholesterol, and less 'LDL' cholesterol.

Why are plant sterols beneficial for my cholesterol levels?

Plant sterols occur naturally in foods such as nuts, seeds, legumes, fruits and vegetables, but only in small amounts. Plant sterols work by blocking cholesterol absorption in the gut, and in turn reducing the amount of 'total' and 'LDL' cholesterol the body takes up.

The National Heart Foundation of Australia recommends a daily intake of 2-3 grams of plant sterols for people at risk of problems to their heart, because of their ability to effectively lower 'LDL' cholesterol⁴.This can be achieved with just 2-3 serves of Pura HeartActive™ daily.

In fact, research shows that consuming plant sterol-enriched, low fat milk every day can safely reduce LDL cholesterol by up to 15%, in just three weeks¹.

So, enjoy 2-3 serves of Pura HeartActive™ as part of a healthy balanced diet, combined with regular physical activity.

Diet and lifestyle tips⁵

• Enjoy an eating plan that is low in saturated fat, replacing saturated fats with healthier fats from foods such as nuts and seeds, canola and olive oil, and fish.
• Include plenty of fruits and vegetables, and choose wholegrains
• Reduce salt intake, limit alcohol consumption and don't smoke
• Limit cholesterol rich foods, if necessary
• Being physically active is important on most, if not all days of the week, aiming for at least 30 minutes, and
• Maintain a healthy body weight.

Plant sterols provide an additional option for helping to lower blood cholesterol. A daily intake of 2-3g of plant sterols is recommended.

If you are taking cholesterol medication, please visit your doctor before using Pura HeartActive™, to learn how best to incorporate them into your cholesterol management plan.

Where do I go for further information?

For further information about Pura HeartActive™ contact us via email or Freecall 1800 677 852.

Enjoy the cholesterol lowering benefits of plant sterols, with just 2-3 serves of Pura HeartActive™ each day - simple, convenient, and no compromise on nutrition or taste!

Nutritional Information (PDF download - 28kb)