Pura
The Pura brand was established in 1934 when German farmer Albert Siebel purchased a dairy in Preston, Victoria and named it Pura Dairy. From a one-cart dairy delivering to only a few streets, Pura grew to become the best known milk brand in Victoria. By 1964, the Pura Dairy supplied 32% of Melbourne's milk.
In 1991, Pura Dairy combined with other food related brands to form National Foods Limited.
Since 1991 the Pura brand has grown with the launch of the following brands:
1981: Pura Skimmer was launched as Farmers Union Skimmer
1983: Pura HiLo was launched as Masters HiLo
1991: Pura Light Start
1994: Pura Cafe was launched as 'Lots O Froth' in SA, becoming Pura Cafe in 2001.
1998: Pura Tone
1998: Pura Gold was launched in NSW
2002: Pura Boost was launched in WA
For more information regarding National Foods Limited click here.
Did you know?
• Did you know that research suggests people who drink milk regularly may maintain their heart and cardiovascular system, better than those who drink little or no milk?