Pura
The Pura brand was established in 1934 when German farmer Albert Siebel purchased a dairy in Preston, Victoria and named it Pura Dairy. From a one-cart dairy delivering to only a few streets, Pura grew to become the best known milk brand in Victoria. By 1964, the Pura Dairy supplied 32% of Melbourne's milk.
In 1991, Pura Dairy combined with other food related brands to form National Foods Limited.
Since 1991 the Pura brand has grown with the launch of the following brands:
1981: Pura Skimmer was launched as Farmers Union Skimmer
1983: Pura HiLo was launched as Masters HiLo
1991: Pura Light Start
1994: Pura Cafe was launched as 'Lots O Froth' in SA, becoming Pura Cafe in 2001.
1998: Pura Tone
1998: Pura Gold was launched in NSW
2002: Pura Boost was launched in WA
For more information regarding National Foods Limited click here.
Did you know?
Did you know that calcium is not just important to help build and maintain bones & teeth? It is also necessary for the normal functioning of nerves, heart & muscles. Additionally, an adequate intake of calcium may play a role in the vascular system.