Naturally Contains A2 Protein
Pura has been bringing quality milk to Australian families for over 75 years
Our research showed us that over three quarters of consumers we surveyed are interested in knowing more about the nutrients in the foods they buy. When it comes to milk, only 23% are aware of the types of protein present in their milk, yet the majority would like to know if the milk they are buying contains A2 protein.*
A1 and A2 protein are both high quality milk proteins that are found naturally in milk. We want all Australians to be confident in enjoying milk everyday, with transparent information about its natural protein content that takes away the noise and confusion.
That’s why we’ve developed a specialised testing method to verify the A1 and A2 protein composition of our milk. Thanks to this new test, we can now let consumers know that Pura milk naturally contains A2 protein, as well as A1 Protein. Of those proteins, our tests to date confirm that 50-70% is A2.
You will see this Pura packaging beginning to appear on shelf for Original, Skimmer, Light Start, and Tone bottles.
*Pure Profile omnibus survey of 1004 adult grocery buyers